News Flash


Posted on: October 18, 2019

The American Dream is Alive with Neto Boys Car Wash

Neto Boys

By Cassie McClure and Suzanne Michaels

Published in the Las Cruces Bulletin 10/18/19

Ernesto Rosas remembers going to the car wash with his father when he was just 9. Now, after chasing the dream of his own full-service car wash, he’s also set up shop at 500 N. Valley Drive with self-service. If you’re searching for a place to wash your car, truck or even semi-truck, this is the place and the great prices can’t be beat!

At just 23 years of age, Rosas has been running Neto Boys Mobile Detailing at various locations, on Picacho Drive (next to JC Tortas) and on Solano Drive, for the past five years. The previous owner of the car wash reached out to him, and after some convincing, and helping the owner keep the books and run operations, Rosas took over the Valley Drive location in September. In addition to fresh paint, bright flags and a big new sign, he’s reduced self-wash prices from $1.50 to $1, which elicited excitement from regulars and those who have followed him here.

But he’s been watching Valley Drive for more traffic. “I want to make improvements to the Valley Drive self-service location, but I can only do that when traffic increases, and the business makes more money,” he said.

While the Neto Boys Car Wash is not directly adjacent to the current phase of the New Mexico Department of Transportation (NMDOT) active road reconstruction, some of the new medians have made it more difficult for clients traveling south on Valley to reach his location at the corner of N. Valley Dr. and W. Hadley Ave.

The car wash itself has a bay big enough for a semi-truck, but those trucks are advised to come eastbound on Hadley to enter.

Rosas stays optimistic: “This has been my dream to have a self-service and full-service car wash,” he said. “We’re hoping that people will come out to give us a chance.” Full-service car detailing is available by appointment at 575-520-7762 and runs anywhere from $25 up, depending on the size of the vehicle. Check out full service options, monthly plans, and book online at

One final note: winter hours begin November 1st; that’s when the 500 N. Valley Drive location will be open 9 a.m. to 9 p.m. daily.

In the meantime, the final phase of NMDOT active road reconstruction continues from Avenida de Mesilla to Amador Ave. As the contractor is installing new gas service lines on Valley, Aspen Road is closed; please utilize Sequoia Road as a detour. Contractor's work hours are 7:00 a.m. to 5:00 p.m. Monday to Friday; lane closures and traffic controls remain in place 24 hours a day, 7 days a week.

NMDOT is now constructing the final phase of the Valley Drive road reconstruction, scheduled for completion in early 2020. The City of Las Cruces encourages residents to continue supporting local businesses on Valley Drive. More information about monthly Valley Drive update meetings at 



PHOTO 1: Ernesto Rosas is the proud new owner of Neto Boys Car Wash on Valley Drive and is looking for customers to try his 24/7 self-service car wash for $1, or book time to have your vehicle fully detailed and looking new with his full-service options.

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