Holding Your Event on Main Street Downtown

Hold Your Event Downtown

Main Street Downtown is a great place to hold your next event. Complete the Downtown Event Application (PDF) and call downtown staff at 575-541-2150 or email Downtown staff.

For more about the Plaza de Las Cruces or Destination Downtown, contact us at 575-541-2150 or, downtown@las-cruces.org.

Steps for Completing the Permit Process

1.    Contact the Downtown Staff for pre-application discussion to find out whether your event can be held downtown. Staff will provide you with the City Manager’s Facility Use Policy and Downtown Facility Permitting Standard Operating Procedures.

2. Select the downtown location that you would like to reserve

3. To obtain preliminary approval you must submit a complete Permit Application, site plan, and payment to the Downtown Staff.

4. Follow the appropriate steps below based on the number of working days. Listed below are minimum time requirements; earlier is better. For this process, a Facility Use Packet will be considered complete and ready for final approval only if it includes:
a) Filled-out Facility Use Application, included herein;
b) Site Map of your event
c) Proof of Liability Insurance listing the City of Las Cruces as additionally insured
d) Traffic Control Plan and invoice from barricade company, if applicable;
e) Main Street Stakeholder Notification Form, if applicable.

Events without street closure or alcohol (excluding Main Street)

A Facility Use Packet shall be turned in no less than 15 working days (3 weeks) prior to the event. The application will then be subject to a review and action by the Downtown Staff. The Downtown Staff may request input from some of the Main St. Downtown stakeholders.

Events involving a street closure or parade, but without alcohol (not including Main Street closure)

A Facility Use Packet shall be turned in no less than 20 working days (4 weeks) prior to the event. The application shall include: 1) A map of the proposed street closures or the route of the procession or parade; 2) The staging location; and 3) The start and end times. This information is in addition to that requested on the application. The application will then be subject to a review and action by the Downtown Staff. The Downtown Staff may request input from some of the Main St. Downtown stakeholders.

Events with alcohol, regardless of street closure

A Facility Use Packet shall be turned in no less than 45 working days (9 weeks) prior to the event. In addition to the application, the process and timeline defined by the City for alcohol licensing must be followed. Inability or unwillingness to follow the process and/or timeline will result in a denial of the Facility Use Application. If a street closure is also requested as part of the application, the organizers must follow the policy for events with street closures. The application will then be subject to a review and action by the Downtown Staff. The Downtown Staff may request input from some of the Main St. Downtown stakeholders.

Events with Main Street closure

A Facility Use Packet shall be turned in no less than 60 working days (12 weeks) prior to the event. Input from businesses with a storefront on the portion of Main Street you wish to close must be notified and invited to collaborate on your event, if they wish. A signature from the business owner listed on the Main Street Stakeholder Notification Form will be required from at least 75% of all listed Main Street stakeholders to approve this application.

For more about the Plaza de Las Cruces or Destination Downtown, contact us at 575-541-2150 or, downtown@las-cruces.org.

Special Dispenser Permit Applications

Notice: Special Dispenser Permit Applications no longer need to go through the City Council resolution process. The City Manager is now authorized to sign Special Dispenser Permit Applications per Resolution 17-091 (PDF). If you would like to serve alcoholic beverages on City property at your event, it is recommended that alcoholic beverage vendors deliver permit applications to the City Attorney's office 4 to 5 weeks before the event for proper review by departments, the City Attorney, and the City Manager.

Related Documents     
  • Downtown Foot Traffic Data (PDF)
  • Hold Your Event Downtown Application (DOC)